Juefang, an Emmy-nominated producer and third-culture writer director, graduated from NYU Tisch. Born in China, raised in Singapore and now based in LA, she specializes in Female-Centric Asian Thrillers and International Co-Productions.

She started her career working as Assistant Director on THE DIARY directed by Jackie Chan. Her directing work DETOUR was selected for the top 12 for the HFPA Snow Leopard Scholarship and FENNI ZOMBIE premiered at Ghent View Film Festival. Her feature scripts MOLLY BLING BLING and FISHBONE were respectively selected as the finalists at SFFILM Westridge and Sundance Development Track.

Her producing work includes the Emmy-Nominated WUHAN WUHAN alongside notable producers like Donna Gigliotti and Donnie Yen, gaining an IDA Best Feature Awards nomination and winning at the Doc Edge Film Festival. In 2022, she co-produced K-POPS! with 8-time Grammy winner Anderson .Paak, and executive produced the Sundance sci-fi title MAIKA and Korean thriller title DAWNING. She also worked as the associate producer on HIDDEN LETTERS, which premiered at Tribeca and was shortlisted for the Academy Awards. The same year, she was invited as a panel speaker during the 75th Cannes Film Festival and a jury at the 58th Chicago International Film Festival.

Previously, she worked as the Creative Executive at Starlight Media where she oversaw the development deals with Hollywood A-list directors and worked on CRAZY RICH ASIANS by Jon Chu, MALIGNANT by James Wan, MIDWAY by Roland Emmerich and UMMA by Sam Raimi and spearheaded the Sundance Institute | Stars Collective Granting Fund to promote BIPOC filmmakers. As the Head of Film&TV at EST Studios, she founded the Film & TV Development and Distribution Departments, significantly expanding the company's international reach. She spearheaded pivotal partnerships with leading Asian production studios, including Malaysia's Ace Pictures, Taiwan's Studio 76, and Beijing’s Hugo East.

Currently serving as the CEO of When Pigs Fly Films Studios, Juefang is developing multiple international genre projects. Her dynamic portfolio includes the Taiwan-US crime thriller WHEN PIGS FLY, the Thai-French thriller WHITE ISLAND, the Mongolian-centric project THE RITUAL, and the U.S. Sci-Fi blockbuster.